Sara Kauss of Sara Kauss Photography and Josh Newton of Josh Newton Photography recognize that pricing your work is a difficult task that no two photographers approach the same. However, it’s an important step of establishing your business, including developing reasons for the price structure you decide upon.

As you feel more confident in your work and begin to raise your prices to what you think is fair, you may find that you get more trust and respect in return, as Sara did. Or perhaps it works in your favor to raise your prices allowing you to focus on doing better work for fewer clients, as Josh did.

Check out the below video interview with Josh and Sara for more on their interesting experiences and how they came to their individual approaches to pricing.