In a field with millions of photographers, it’s crucial to distinguish yourself from the rest. One way to do this, according to Orlando wedding photographer Damon Tucci, is to make a statement with your lighting. Off-camera flash, for instance, can take an ordinary, drab day and transform it to yield a dramatic, dynamic photograph.

Check out the below video for Damon’s detailed explanation of how he’s used off-camera flash and other lighting techniques to produce extraordinary photographs every time, no matter the environment.