Longevity as a professional photographer requires constant change and adaptation to the current culture, new products and new technology. More than ever, photographers must continue to be innovative in their ideas, with the way they shoot and with the way they market their studio.

Tom Bagby and Kristen McGill of Tom Bagby Photography share their own story, discussing how they’ve remained a successful studio for 35 years and what it takes to make it in today’s competitive landscape.

One specific service that makes Tom Bagby Photography stand out from other studios in their market – they get to know their senior clients through a pre-planning session. Learning about what makes their clients tick and about who they are at that point in life helps Tom and Kristen bring the true essence of these seniors to life.

Watch the video below to learn more about their journey and how they’ve withstood an ever-changing industry to become an award-winning studio leading the pack in senior and family photography.

What are doing to stay ahead of your competition? What do you do to be successful in your market? Tell us your story.